Amah Fashion House Issues Public Apology Following Last Week's Incident

Following last week's incident between Amah Fashion House CEO Amah Bertrand and a customer who got angry for the poor customer services she got following a 700 000F CFA order she placed, the Brand CEO has issued a public statement, apologizing to the customer, and the public.

Read below:

Dear valued customers,

The Amah Fashion House CEO Amah Bertrand last week, had an unfortunate incident with a WELL VALUED CLIENT, on 'Poor Customer Services' something which should not have happened in the first place.

We wish to sincerely apologize to the said client, who was not happy, and take responsibility for everything. We should have handled the situation differently, but God wanted it to happen the way it did so that we could learn from our mistake. For that we are DEEPLY SORRY.

We understand her frustration because the mistake came from the most senior management of our brand, and we also acknowledge that we let her down, and for that, we are also SORRY.


We take FULL responsibility of the situation, and have apologized to the client, who  we believe has forgiven us.

Please be assured that this type of situation will NEVER happen again, since we have put certain procedures in place to ensure that our customers get the BEST from us, irrespective of whatever pressure we are dealing with at any time.

Our customers' satisfaction is very important to us, and we regret that we provided her with poor customer experience. It is the exact opposite of what we pride ourselves on. We value our customers and understand how important it is to offer exceptional services. 

The customer has collected the disputed dress, and every other differences between us have been resolved. We are grateful to her for haven called us to order, and appreciate her partnering with us, while hoping she remains a valued customer.

We know how disappointed some of you felt hearing about the mistake we made, which we acknowledge, and are deeply sorry.

To all our other customers present and prospective who were affected by this misunderstanding, we say we are sorry.  We assure you that though we are humans with mistakes, we have taken internal measures to render responsible and orderly customer services henceforth.

Thank you all for bearing with us.

Best Regards

Disclaimer: The contents of this website are for general information purposes only. They do not constitute our legal or professional advice. Readers are advised not to act on the basis of the information contained herein alone. Every situation depends on its own facts and circumstances. We accept no responsibility for any loss or damage of whatsoever nature which may arise from reliance on any of the information published herein without consulting a professional legal practitioner.

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